You don't need to go viral, post every day or lose sleep over what to share. You just need a simple strategy you're actually confident in.
Right now, deciding what to post to grow your business is interrupting your train of thought at every available moment
You're posting out of panic because you haven't shared anything for a week. There's zero strategy behind it. And if I asked you on a deeper level “what’s really going on?” you’d tell me you're spending more time agonising over hooks, trends and CTAs than you are actually running the business you bravely took a chance on building.
You didn't start your business to become a full time content creator.
And you definitely didn't start it to spend your evenings doom-scrolling through viral posts, watching competitors make it overnight while guru after guru tells you “the more you post the more you grow”, knowing deep down that something about that advice doesn't suit who you are or how you want to grow your business.
(Spoiler: your gut knows best)
The businesses that last aren't built on viral moments or daily posting schedules that leave you burnt out by Tuesday. They're built post by post, brick by brick, on a foundation of intentional content that makes the right people feel something, and keeps them coming back.
That's The Art of Confident Content.
And it's exactly what we’ll build together.
If you stumbled upon a genie's lamp tomorrow and one of your wishes would be "just tell me what to post and when to post it so I can grow my business without losing any more sleep or burning tf out!", you're in the right place.
How I can help you
The Content MOT
Expert eyes on your content so you know exactly where you are, what's working and what needs attention, before you build anything else.
Find out more about The Content MOT.
The Robin Intensive
A bespoke content strategy built around your business goals and your capacity, designed to leave you confident, clear and excited to implement.
Find out more about The Robin Intensive.
The Quarterly Refresh
Your strategy, evolved. A fresh 90 day plan that keeps your content intentional, relevant and working hard for your business. For clients who’ve laid their foundation with The Robin Intensive.
Find our more about The Quarterly Refresh.
In Full Bloom
A full year of evolving content strategy that grows with your business, so you're always showing up with intention, never starting from scratch.
Find out more about In Full Bloom.
Every strategy starts in the same place
Every bespoke strategy is built using The Robin Method™, a five step framework I developed over nearly a decade of working with business owners across multiple industries. It starts with a Review of your goals, audience and capacity, before Optimising your profile based on exactly who you're trying to reach.
From there, I Build your 90 day strategy, leaving you with a confident content plan you're actually excited to Implement and Nurture. Then it's over to you to tend it until your next refresh, or until we pick it back up together in In Full Bloom.
Most content advice skips straight to the calendar. The Robin Method™ starts long before that. Because a calendar without a strategy behind it is just a list of things to post. And we both know you deserve more than that.
“The Robin Intensive was so good I am considering purchasing another one in 3 months time! I highly recommend it if you’re feeling lost and without a clear path and need the motivation to get cracking.
Sometimes all you need is a plan and Rebecca delivered that to me in complete detail without overwhelming me. I feel like I have a clearer picture of what I am going to post which I know will pay off in a few months time.
I just needed to get back on track and Rebecca helped me to do this. Absolutely worth every penny!”
Clients say:
“Before working with Rebecca I was getting caught up in the details of “when, where and what to post” and spiralling, and as a result keeping in paralysis mode and not sharing anything.
Rebecca made sure to understand my goals, and the big picture of what I’m building, before creating a comprehensive and most importantly realistic strategy for me to implement across the board.
I couldn’t recommend Rebecca’s work more, she took out the guesswork and following our strategy day I felt more confident with a clear, aligned plan to follow.”
Hi, I’m Rebecca Hawkes
Founder of Robin Rose Creative, named after my Grandad Christopher Robin and my Nan Irene Rose, who died within 9 weeks of each other. Building this business in their honour is one of the most meaningful things I've ever done. But you’re not here for a sob story, let's talk about what I can do for you.
I've worked in social media marketing since 2016. I went freelance in 2017, packed my bags and built my business from Honduras, Belize, Grand Cayman, Greece and other places in between.
Nearly a decade later, I still believe what I believed then: the most effective marketing has always been about how you make someone feel, not how many likes a post gets.
The bit you dread? It's genuinely my favourite thing to do.
Strategising based on your goals, content planning, designing a content calendar where every post is intentional, has a purpose and acts as a brick in your foundation, is as exciting to me as a perfectly made spicy margarita (jalapeños are the secret, btw).
I don't believe in burning yourself out posting three times a day, that you need to go viral to make sales, or in strategies that look great on paper but fall apart the moment life starts lifeing (as it so often does).
What I do believe in is simple, intentional content that works with your capacity to create it, and leaves you feeling confident every time you hit publish.
If you ask me, it’s the smartest way to show up.
Ready to stop guessing and start creating content you're actually confident in?
Whether you're starting from scratch or eager to build on the progress you’ve made so far, there's a place for you here.
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Interested in working together? Fill out the form and I’ll get back to you within 2 working days.