How to Audit Your Own Social Media (Before You Build Your Content Strategy)
Your content stopped feeling like it’s working so you decided to start again. But six weeks later, you found yourself back in the exact same place, wondering why you’re still not getting sales from all the shiny newness. It’s frustrating, disheartening, and an incredibly common cycle for business owners to go through. The problem was your content strategy wasn’t built on a solid, optimised foundation. In this blog post I’m going to take you through how to audit your social media yourself, so you can start seeing results from your content again.
How to Build a 90 Day Content Strategy (That Actually Fits Around Your Life)
You’ve been promising yourself that you’ll sit down and actually plan your content for the next month, and you’ve finally made the time. After a couple of hours, you have an ambitious af content plan. Life started lifeing. You haven’t stuck to your posting schedule. So the guilt sets in, you blame yourself and end up back in the “I hate content” phase again. Sound familiar?
What "I Don't Know What to Post" Actually Means (And How to Fix It)
If I had to guess the number one phrase living rent free in the majority of business owners’ minds, it’d be “I don’t know what to post!”. As a marketing strategist, I’ve been hearing it for almost a decade, and what I’ve come to learn is that’s not what you really mean when you utter that phrase.
You Need to Quit Your Viral Obsession (And How to Actually Make Sales With Your Content)
If you’re a business owner trying to make sales on social media, you’ve likely been fed the same advice over and over again by your algorithm. But something about that advice isn't sitting right with you. And now you’re questioning: “do I even need to go viral to make sales?”