The Content MOT

Expert eyes on your content so you know exactly where you are, what's working and what needs attention, before you build your strategy

You know something isn't quite working with your content.

Maybe you’ve finally built a consistent content habit but you’re not confident in the results (or lack of results) it’s giving you. Maybe you've barely posted at all and you're not sure where to even start. Maybe you’ve spent the last few weeks months panic posting with zero strategy behind what you’re sharing.

However you’re feeling, you know something’s not right. But you can’t quite put your finger on it.

You’ve tried to diagnose the problem yourself. Followed the advice in your Instagram feed: sourced trending audios, trimmed a video clip to 6 seconds and stuck some text over it, tried to add keywords to your caption.

But still, nothing.

Before you invest in a full strategy, before you overhaul your content plan or start posting three times a week in the hope that something works, you need to know where you're actually starting from. What's already working in your favour (there’ll be something!), what's quietly working against you and where the biggest opportunities are hiding.

That's exactly what The Content MOT gives you.

A woman with long brown hair wearing a blue striped shirt and white pants sitting on a curved beige couch, working on a pink laptop. She is barefoot, with books, notebooks, and a smartphone on the floor nearby. The room has light-colored wooden flooring and a modern, minimalistic style.

My Grandad, Christopher Robin, always made sure my car was looked after. He'd come with me to the garage, check the oil and the tyre pressure, fill up the screen wash and make sure anything that needed attention got fixed before I ended up breaking down in the middle of nowhere.

He never let me drive away without knowing everything was running as it should.

That's exactly what The Content MOT is for you. Expert eyes on your content so nothing gets missed, nothing goes unfixed and you never commit to a strategy that isn’t driven by your goals and capacity to create.

Because you can't fix what you can't see.

A framed photograph of a young woman and an elderly woman smiling, and a framed photo of the same young woman with an elderly man, placed on a table alongside small bottles, a heart-shaped candle holder with a lit candle, and small decorative items.

What actually is The Content MOT

A comprehensive, expert review of your social media profile(s) and content, delivered as a PDF report with a full video walkthrough so you understand exactly why something is or isn’t working

I'll look at everything with fresh, experienced eyes. Your profile, your content, your consistency, your messaging, your calls to action and how well everything you're sharing is actually serving your business goals. Then I'll tell you honestly and clearly what I find: the wins, the gaps and the specific things worth addressing first.

No complicated jargon or overwhelming list of things to change. Just clear, actionable insight from someone who’s been doing this for a decade and can see immediately what's working and what isn't.

Here’s what’s included:

  • A comprehensive, public facing review of your chosen profile(s) including bio, links and your last 16 pieces of content

  • An honest assessment of what's working, what isn't and where your biggest opportunities lie

  • A PDF report with clear, actionable recommendations so you know exactly what to focus on

  • A full video walkthrough of the findings so you can revisit it whenever you need to

A woman in a pink and purple striped shirt working on a laptop at a white round table. The laptop screen displays a design program with various images and tools. On the table are a smartphone, a pink notebook, a purple pen, and a ceramic mug. In the background, there are black chairs and a tall potted plant against a white wall.
Rebecca is creative and incredibly efficient. You can see in her work that she puts a lot of thought into her strategies. She really took time to understand our brand and business.
— Jenny, Homeware Brand Owner
A woman with long brown hair wearing a striped button-up shirt smiling while looking at her phone, seated at a white desk with a pink laptop, notebooks, pens, a coffee mug, and color swatches in front of her. In the background, there is a white bookshelf with decorative vases, books, and ashen curtains.

Clients say:

Becka very quickly determines the ideal messaging channels for the target customers and strategically engages them in a powerful way.
— Matthew, Business & Innovation Director
A woman sitting at a cluttered round white table with a pink laptop, papers, and pens, looking at her phone in a modern office or home workspace.
Rebecca has done an amazing job. She doesn’t just create pretty posts but takes time and effort learning and delving into my career.
— Hannah, Make Up Artist
A woman with brown hair wearing a burgundy striped shirt and black pants, standing indoors, holding a pink MacBook computer, and looking at the camera.
  • You know something about your content isn’t working but you just can’t figure out what it is

  • You're not yet ready to invest in a full strategy but you want expert clarity on where you're starting from so you don’t create a(nother) plan for yourself that falls flat on its face

  • You want an honest, experienced perspective on your content before you spend any more time, energy and effort creating it

  • You're ready to stop guessing and start making informed decisions about your marketing so you can finally see the results you know you deserve

This is for you if:

This isn’t for you if:

  • You're ready to go all in on a full bespoke strategy: The Robin Intensive is where you need to be

  • You're looking for someone to manage or create your content for you

  • You want a posting plan to follow (that’s also The Robin Intensive)

A woman in a dark burgundy suit standing next to a white bookshelf with decorative vases and candles in a light-coloured room.

Investment

  • A comprehensive, public facing review of your chosen profile(s) including bio, links and your last 16 pieces of content

  • An honest assessment of what's working, what isn't and where your biggest opportunities lie

  • A PDF report with clear, actionable recommendations so you know exactly what to focus on

  • A full video walkthrough of the findings so you can revisit it whenever you need to

From £250

This is based on one social media platform. If you go on to book The Robin Intensive, the full cost of your Content MOT will be deducted from your investment. Consider it your first step toward the full strategy.

Not sure if you need a social media audit or something more comprehensive? Here's how to choose:

Just starting out or focusing on one platform? Single platform MOT from £250

Already creating long form content and want to know if it's working? Long form MOT from £500

Showing up everywhere but it all feels disjointed? Full ecosystem audit £1,500 (deductible from The Full Bloom Strategy)

  • Fill out the form below making sure to provide me with the content platform you’d like me to audit (i.e. Instagram or a link to your podcast). From there, I’ll send you over an invoice and confirm your delivery date.

  • I’ll confirm your delivery date once you’ve paid for The Content MOT, but typically within 7-10 days of receiving payment, depending on availability.

  • Not at all. Whether you've been posting regularly or you’ve ghosted your account for a while, the MOT will tell you what you're working with and what to do next.

  • Yes! Simply select what you want audited in the dropdown menu. With long form content, I’ll be reviewing up to 10 pieces of content you’ve shared.

Frequently Asked Questions

  • If you'd like to take the next step and have a full strategy built around your goals and your capacity, The Robin Intensive is your natural next move, and the cost of your audit will be deducted from the full cost of the Intensive. If you opt for the full ecosystem audit and move on to The Full Bloom Strategy, the cost of your audit will also be deducted.

  • At this price point The Content MOT is payable in full at the time of booking. If you opt for the full ecosystem audit (£1,500) you may pay in instalments however the full cost will need to be covered before the work begins.

  • The Content MOT tells you where you are and what needs attention. The Robin Intensive builds you a complete bespoke strategy and 90 day content plan that fixes it. They work brilliantly together, which is why the cost of your MOT is deducted if you go on to book the intensive.

  • Absolutely. It’s an extra £125 per additional short form platform. For multiple long form platforms, the ecosystem audit makes sense as I’ll then be able to see how everything is working together.

Ready to find out exactly what's working, what isn't and what to do about it?

Your content’s already out there, working hard. Or trying to, at least. Let's make sure everything under the bonnet is actually running as it should, shall we? Fill in the form below and we’ll get you booked in for your MOT asap: