Binge the blog if…
…you've been posting and posting and posting and getting absolutely nowhere, you're keen to diy your content strategy (but actually get results this time), you're interested in how I can help you but want an insight into my mind before we work together, or you honestly just love a good chat about content marketing.
Revealing the 35 Marketing Truths You Need to Know If You Want to Grow Your Business
Having been a freelance social media manager, strategist and now content strategist since 2017, I’ve seen, learned, tested and tweaked a lot over the years. But there are some things that have always remained consistent. If you and I were cosied up in Prezzo, sipping on a refreshing mocktail, and you were asking me about marketing your business, these are the 35 tiny truths I’d share with you to make growing your business that little bit easier:
This Is The Valuable Business Lesson I Learned By Destroying My Skin Barrier
It’s 2024. The year of the damaged skin barrier. I was buying into all the marketing claims, obsessively watching beauty vlogs and reviews, and trying all the products. Until one morning, I woke up to red raw, dry, stinging skin. I hastily googled “why is my skin like this?” and was met with article after article talking about damaged skin barriers. This is the exact same pattern I see a lot of business owners follow, except we’ll swap out “skincare routine” for “content strategy”. You start with experimenting: sometimes it works, sometimes it damages your skin barrier.
Why Being Consistent Beats Going Viral for Business Growth
Have you ever sat down to review your social analytics and felt completely underwhelmed by the numbers staring back at you? Do you feel disheartened when you see others showing off their viral numbers when you’ve been working hard at your content? Whether you're showing up regularly or panic posting at 9pm because you still don't know what to post, here's what I want you to remember: consistency beats virality every single time, even when the numbers don't look like it yet.
You Need to Quit Your Viral Obsession (And How to Actually Make Sales With Your Content)
If you’re a business owner trying to make sales on social media, you’ve likely been fed the same advice over and over again by your algorithm. But something about that advice isn't sitting right with you. And now you’re questioning: “do I even need to go viral to make sales?”