Binge the blog if…

…you've been posting and posting and posting and getting absolutely nowhere, you're keen to diy your content strategy (but actually get results this time), you're interested in how I can help you but want an insight into my mind before we work together, or you honestly just love a good chat about content marketing.

This Is The Valuable Business Lesson I Learned By Destroying My Skin Barrier
Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes

This Is The Valuable Business Lesson I Learned By Destroying My Skin Barrier

It’s 2024. The year of the damaged skin barrier. I was buying into all the marketing claims, obsessively watching beauty vlogs and reviews, and trying all the products. Until one morning, I woke up to red raw, dry, stinging skin. I hastily googled “why is my skin like this?” and was met with article after article talking about damaged skin barriers. This is the exact same pattern I see a lot of business owners follow, except we’ll swap out “skincare routine” for “content strategy”. You start with experimenting: sometimes it works, sometimes it damages your skin barrier.

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Why Being Consistent Beats Going Viral for Business Growth
Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes

Why Being Consistent Beats Going Viral for Business Growth

Have you ever sat down to review your social analytics and felt completely underwhelmed by the numbers staring back at you? Do you feel disheartened when you see others showing off their viral numbers when you’ve been working hard at your content? Whether you're showing up regularly or panic posting at 9pm because you still don't know what to post, here's what I want you to remember: consistency beats virality every single time, even when the numbers don't look like it yet.

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How to Build a 90 Day Content Strategy (That Actually Fits Around Your Life)
Content Strategy, Social Media Marketing Rebecca Hawkes Content Strategy, Social Media Marketing Rebecca Hawkes

How to Build a 90 Day Content Strategy (That Actually Fits Around Your Life)

You’ve been promising yourself that you’ll sit down and actually plan your content for the next month, and you’ve finally made the time. After a couple of hours, you have an ambitious af content plan. Life started lifeing. You haven’t stuck to your posting schedule. So the guilt sets in, you blame yourself and end up back in the “I hate content” phase again. Sound familiar? 

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