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This Is The Valuable Business Lesson I Learned By Destroying My Skin Barrier
Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes Content Strategy, Social Media Marketing, Marketing Mindset Rebecca Hawkes

This Is The Valuable Business Lesson I Learned By Destroying My Skin Barrier

It’s 2024. The year of the damaged skin barrier. I was buying into all the marketing claims, obsessively watching beauty vlogs and reviews, and trying all the products. Until one morning, I woke up to red raw, dry, stinging skin. I hastily googled “why is my skin like this?” and was met with article after article talking about damaged skin barriers. This is the exact same pattern I see a lot of business owners follow, except we’ll swap out “skincare routine” for “content strategy”. You start with experimenting: sometimes it works, sometimes it damages your skin barrier.

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