You'll Be More Confident in Your Content When You Do These 4 Things
You'll be more confident in your content when you do these 4 things
Poured your heart into a post, felt proud of it (for once) and anxiously checked your phone every 10 minutes to see if it was getting engagement? We’ve all been there. Relying on feedback from others isn’t part of your confident content era so in this episode, we’re leaving that behind.
After a decade of creating content as a business owner and for other businesses, I’ve learned the confidence to show up consistently doesn’t come from likes, comments and DMs telling you how awesome you are. It comes from four specific things, and requiring validation from others isn’t one of them.
Whether you’ve been letting the vanity metrics determine how you feel about your content, ghosting your grid because 3 likes on a post hardly seems worth the effort, or you’ve been measuring your success on the post you’d decided was “The One”, this episode of The Art of Confident Content will shift the way you feel about your content for good.
Hit the play button now to hear:
00:00 An brief (but honest) look at this podcast launch and why the low numbers haven’t worried me
03:28 4 important things that’ll help you show up confidently and consistently
03:53 Thing 1: is it cringey to admit this?
10:54 Thing 2: gotta love an ego boost but trust me when I say you don’t need it (do this instead)
13:39 Thing 3: why putting pressure on your posts is killing your content (and confidence)
16:34 Marketing your business feels like a chore? You need this
17:27 Thing 4: there’s a saying about eggs and one basket which is a bit like this point (but also not)
20:24 A real life example of why consistent content matters even when people aren’t ready to buy right now
23:27 Showing up consistently and seeing zero results? I’ve got you
Links mentioned in this episode
Done for you content with a twist (the twist being you) that’ll help you build (or rebuild) the consistent posting habit you need to start growing your business and making those steady sales.
Not seeing results from your content? After a comprehensive public facing audit, you’ll walk away with a detailed report telling you what’s working, what isn’t and the actionable steps you need to take to actually see results.
Get involved
Got a content question you’d like me to answer on the podcast? Is there a topic you want to hear my thoughts on? Or maybe you just want to leave me your feedback? (always welcome!!) Send me a DM on Instagram @robinrose.creative, I’d genuinely love to hear from you. And if you fancy appearing on the podcast, send your message as a voice note and I’ll include it in the episode with a link back to you and your business (unless you prefer anonymity).
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You're not feeling confident about your content because you're relying on feedback and validation from others rather than yourself, and you're treating each piece of content like it needs to be the one.
So when I launched my very first podcast, The Confidence Show, I had something like 30-plus downloads within the first 24 hours. People were tagging me in stories, reviews were showing up in iTunes, the lot. Everything you could want from a podcast launch. There was a real buzz around it, and it felt really exciting. There was this enthusiastic energy. There was all this excitement on my socials. I was on my stories nonstop, and it was so nice to receive all those messages, to be tagged in the stories, to see that the podcast was being shared everywhere.
However, when I launched this podcast, The Art of Confident Content, four weeks ago, that wasn't the case. There were less downloads in the first 24 hours. There were less tags in stories. There were less reviews. There were less DMs about it. There were less comments on the posts. And practically, that is because I have a much smaller audience with this business. I only launched Robin Rose Creative in December. The business is a lot smaller compared to when I launched The Confidence Show. I'd had that so- those socials for, mm, four years? Three years, four years at the time. So I had a much bigger audience. And I know that, and that's fine.
But instead of really stressing about the stats, and instead of obsessing about the downloads and were people clicking the link in my stories, and getting really anxious about are people even bothered about this? I'm not concerned. I was not bothered. I didn't immediately spiral into feeling like this was all just a waste of time. There was none of that, have I gone to all this effort for absolutely no reason? Which is exactly what I would have done when I launched The Confidence Show, or when I launched The Date With Confidence podcast, or even when I launched my mini podcast, The Price With Confidence podcast, which was just for social media managers.
If in the past I hadn't gotten a ton of downloads or a ton of comments or shares or anything in the past straight away, I would have immediately felt like nobody likes me, my content isn't good enough, I've said the wrong thing, I- my launch strategy's wrong. I would've spiralled and had a massive meltdown, and that would've removed all the joy from the launch possible.
And it's the same when you show up on social media. If you put a post out, maybe a Reel because Reels are typically known for their reach, aren't they? If you put a Reel out and it doesn't get instant engagement, it doesn't hit four-figure views or five-figure views or even six-figure views, if you put out a piece of content that you really are proud of, that you thought was gonna do well, and it doesn't do well, it can lead you into that spiral of, "I'm not good enough. Nobody wants to hear what I have to say," et cetera.
And that can really knock your confidence when it comes to creating content for your business, and if your confidence is knocked, it is so much harder for you to show up confidently and consistently.
So after a decade of freelancing and creating content to promote myself and my business, there are four things that I have learned that help me to show up confidently 90% of the time. If you are not feeling confident about your content, these four things will hopefully help you to shift your perspective and feel proud of what you are doing regardless of the vanity metrics.
So thing number one, I am proud of the content that I create. I don't know whether it's cringe to admit this, but we're all in our cringe eras right now apparently. But I regularly re-watch or listen to or read the posts that I share, and I enjoy them. I feel inspired by myself. I'm not gonna lie, like I would buy from me. And I know that that might be such a weird thing to say, especially being British. We are the queens of self-deprecation, but I genuinely enjoy consuming my own content.
When my podcast launched, I was probably the first person to ... Actually, that's a lie. I wasn't the first person to listen to it because I checked the stats the moment I woke up, and people had already listened, so I was like, phew, that's okay. But I was one of the first people to listen to the episode because for a start I wanted to make sure that it was playing okay on the platforms. But I enjoy consuming my content. I think what I have to say is important and is helpful and can provide a sense of relief to someone, or it can inspire someone. And if you don't enjoy consuming your content, how can you expect other people to enjoy it?
If you are not reading your posts and thinking to yourself whoa, I have hit the nail on the head there, or that snippet was really good or, oh, I've really told a story here, or whatever it is, if you are not reading your posts or watching your video back and laughing or smiling or feeling motivated by it, how can you expect somebody else to enjoy it? You're just adding to the noise.
If you don't believe in the content you're putting out there, if you don't believe in the posts you are sharing, in the words you are saying, how can you expect anybody else to believe in them? If you don't trust that the content you're sharing is good enough, is powerful, ha- does something in terms of forms a connection or helps people decide whether they like you or shows people that they can trust you, if you don't trust in your posts, how can you expect anybody else to trust you?
You have to feel proud of what you're creating, and if you're not at the moment, that's okay. This is something we can work on. This is where practice, experimentation, and experience comes in. I wasn't obsessed with the first lot of content I started creating. When I started creating content 10 years ago, it was cringey. I wasn't obsessed with it. I didn't necessarily feel confident in it. But now I can create a piece of content, and I can look at it and say, "Yes, this is really good. Yes, I'm really proud of that."
And to caveat this as well, because you know we love a caveat, I don't feel like that every single time. Sometimes I will create a post, I will write it or I'll create it in Canva, and I'll go, "This is utter shite." Does it go out on my feed? No, it doesn't. That's very, very rare I will put out something that I am not pleased with. Even on the days where I want to post something but my creation level is, like, a 10%, I will still make sure that I'm happy with what I've said. Am I the most confident in that post? No. Am I confident enough that it is good enough to go out? Always.
So the more you try with your content, the more you experiment with styles, so whether that's different reel styles, maybe you wanna try yapping, maybe you wanna try the B-roll reels with text over the top, maybe you want to try…what other reels are there… a trend-focused reel. Whatever you want to try, the more you try things, the more you experiment, the more experience you'll gain with creating content, and the better you'll get at creating content.
And not only that, you'll discover what you actually enjoy creating. I love a carousel. I love to write a carousel. I really enjoy it. I like it when I ... I like the ones I used to do better for the Your Confident 30s brand because I used to do a lot of storytelling in the carousels, and that's something I very much want to bring back to the, or bring into the Robin Rose creative grid. But I, I love to create a carousel. I also enjoy reels, but not as much. Like, I kinda just like the B-roll with text or sharing snippets of the podcast.
I'm not precious about making content that needs to go viral or needs to be seen as aesthetically pleasing as such. Sure, I would ... Like, don't get me wrong, I would love to be the type of person that could show up in their content with their hair perfect and their makeup done, looking polished, with everything being absolutely perfect. I would love to do that. I know myself well enough now to know that that's not realistic for me. And also, like to be honest, I want my community, my audience, to watch my content and feel like they know me and feel like, "Okay, do you know what? I would get on a Zoom with this person, and I would trust her to build my content strategy for me." I don't want someone to look at my content and think, "She is so far removed from what I believe my ability is that she's not gonna be able to help me."
I wanna be the evidence that you can show up and create content in a way that feels good to you and still get the results. And if I was to show up polished with a professional set, with my hair and makeup done every single time, that would be un- that's unrealistic to me and my capacity to create content. So I couldn't be preaching to you about the importance of you showing up based on your capacity to create content if I was living a complete fucking lie, right?
The more you experiment, the more you practice, the more experience you get, the prouder you are going to feel. And to help you with this, I would really encourage you from now on, before you post anything, ask yourself, "Am I proud of this? Do I feel good about sharing this? Do I feel inspired, reassured, motivated, relieved?" However you want your audience to feel, when I read, watch, or listen back to this, do I feel that way? And maybe you won't feel the exact same way that you want your audience to feel because maybe you're a few steps ahead of them. Maybe past you felt that way, so maybe you can relate to your audience in that way. But really think about it and, and ask yourself those questions before you post them.
And again, you're not gonna feel 100% confident 100% of the time in 100% of the content you put out there. It's okay to post things that are good enough. It doesn't have to be perfect. It can be good enough.
Thing number two, I don't require validation from anyone else to feel good about the content I've created. Yes, the likes, the comments, the DMs, reviews, et cetera, are an amazing ego boost, so if you feel the need to like, comment, share, or DM me, or leave me a review about this podcast, please do it. It makes me feel good. It is nice to receive that. The ego loves it. I love it because then I also know, okay, I am saying the things that are going to help you because, of course, I don't want my content to go to waste. I don't wanna be, I don't wanna be saying things or sharing things that are, aren't going to actually help you. But I also don't require that to feel confident in my content.
And I also understand the way that we engage and interact with content has changed over the years. We are less likely to leave reviews. We are less likely to like posts. We are less likely to DM someone and tell them how helpful they were. There are so many people I follow. The person I'm ... I just recently joined a membership, which I'm gonna share with you a little bit more about in a moment because that's part of a story that I've got for another, for another part of this podcast. But I followed her for eight years. Do I like all her content? No. Have I ever slid into her DMs and said, "Oh my God, the post you just shared has changed my life"? No, I haven't, because I don't know, I just don't. That's not how I engage with people. Yet there are so many people out there who have helped me phenomenally in my journey, whether it be personal or business-related. I don't always thank them, so how can I then expect everybody to come to me and be like, "Your content was incredible. This point really helped me"?
We are scrolling quicker, consuming more. Our attention span isn't lasting long enough to form a thoughtful response to a post. When we are scrolling that quickly, we don't want to sit there and leave a few sentences on a post unless it's really, really, really spoke to us. We're not sitting there and commenting. We're doing other things. I used to get over 100 likes on posts. I used to get many comments. I used to get thousands of Reel views, but none of that would be important if I wasn't signing clients. Likewise, someone giving you positive feedback about your content doesn't mean you are making sales.
You have to find a way to validate yourself, and this comes from feeling good about the content you create, getting yourself in a confident place before you create your content. And I do actually have something that can help you with this, but the only way to get your hands on it is to listen to the very end of this podcast.
Now, thing number three, I trust that my content will speak to who it needs to when it needs to. This is why I love long-form content so much because the lifespan of a podcast episode lasts so much longer than a social media post. And my other podcasts are still getting downloads for episodes I posted years ago. So when I launched this podcast, The Art of Confident Content, I wasn't stressed about people needing to listen to episode one the day it came out. I know that if they find it in a month's time, a year's time, or three years' time, it is going to be just as helpful. When you put urgency on your content needing to be seen by a certain time on a certain day, and this typically happens when you're anxious about making sales, if you haven't made a sale for a while, if you need to get the money in, if you've not had many DM enquiries, then there's that urgency that you feel of, "Oh my God, I need to make money, so my posts need to do well." But when you do that, and you put urgency on, "This post needs to work because I need to pay bills," you add a pressure to yourself that stops your content from feeling fun.
And this is completely different to launch content. Obviously, that does require a timeframe. This is content in general. When you become anxious about the views it's getting or the interaction or whether you're getting DMs, it takes up so much head space that marketing your business becomes a chore or a burden, and people can feel that in your content. People can feel desperation. They can feel when you're trying to make a sale quickly.
The more fun you have with your marketing, the more you enjoy creating content, the better your content will perform because you will naturally be more magnetic with the words that you are saying, whether you're speaking them, whether you're writing them, whether they're in a carousel, or you're talking through things in your stories. People will feel your energy, and that makes your content perform better. Not in terms of metrics, although typically If your content's more magnetic, if you are more confident, you will see an increase in the metrics. But I'm talking about in terms of connecting with your audience and encouraging your audience to take action.
If somebody consumes your confident content when you're magnetic, when you're showing up as your most confident self, they will naturally feel more. They will feel more inspired. They will feel more encouraged to take action. They might feel more motivated, more relieved, more reassured. And those feelings that you evoke with your content is going to help people trust you more. It's going to help people like you more. It's going to help people make their decision quicker about whether you are the person that is going to solve their problem or your p- your service or product is gonna be the solution for their desire.
Now, if marketing your business does feel like a chore, if you do struggle with what to post, you find it hard to be consistent, and you don't trust that your content is doing a good enough job, The Robin Intensive can help you. This is done-for-you content with a twist, the twist being you. So I'll create you a confident content strategy and plan that tells you exactly what to post, when to post, the type of post, the hook to grab their attention, and the CTA that will have them taking action based on your business goals. So all you need to do is fill in the bit in the middle. I will make sure to leave the link to The Robin Intensive in the show notes for you, so you can go and check it out in your own time. If you have problems with the mobile version, then do check it out on desktop because that is working A-okay at the time of recording this episode.
So thing number four, I am not relying on a single piece of content to make or break my business. I don't put out a post or release a podcast episode or share a blog post thinking that is gonna be the one that makes it. I am not putting all my hopes and dreams into a single post praying it'll be the one that books me up six months in advance. I don't need one post to go viral or one podcast episode to reach thousands of downloads overnight because every single piece of content I share has a job to do. It plays a role in my content ecosystem, and it works together alongside every other piece of content.
Now, I spoke about this more in the last episode about how I see each post as a brick. So every post is a brick in my content house, if you like. When you create a confident content plan and you share content intentionally, you don't need to rely on one thing for all your sales. Every single piece of content is helping your audience decide whether they want to buy from you. Sometimes it only takes a few posts or a single podcast episode. Sometimes it takes 100 posts or 10 podcast episodes.
Now, as I said before, I've recently joined a membership by someone that I've followed for the last eight years. I've been interested in her offers previously, but it's never really been the right time or the right offer. The two things haven't happened at the same time. So sometimes it's been the right offer, but the investment's been too much, or I've been too busy doing other things. Sometimes it's been the right time, but the offer that I've desired hasn't been there. Whereas this time, it was exactly the right offer. It was exactly the right time. The decision was a complete no-brainer for me. I knew as soon as I saw it, even though I'd signed up for a seven-day free challenge, which I did zero things, uh, like which I didn't even watch a single video of, but when the offer was presented to me, I knew exactly that that was the thing that I needed.
Can you imagine if she had stopped posting content at any point over the last eight years because she wasn't getting as many buyers as she wanted, or because her reach had dipped on Instagram, or because she wasn't getting many likes? Can you imagine if you stopped posting content because you weren't getting many likes? What about the people who are already considering you as the solution to their problem or desire, but because the post you relied on to be the one didn't do well, you stopped posting?
There are going to be people in your audience right now who are already making up in their mind whether they want to buy from you. They are going to be consuming your content. They're going to have you in their mind. They're going to be thinking about you, and they might not be ready to buy right now. You might not have the right offer right now. It may not be the right time for them right now.
Let me use a celebrant as an example because I've recently worked with a celebrant, so The Vibrant Celebrant, Jade. She's been my friend for a very long time, and we've worked together in Robin Rose Creative. I've done her a content strategy for her new business, even though, like, she's really good at content. She knows content. She's had her child's entertainment business for the last 13 years. She knows what she's doing, but she was very stuck on building the consistency habit for the new business and knowing what to post for the for the new business. So I did her content strategy. Her offers are obviously unique. She's a wedding celebrant. She also does funerals. She also does hosts, so she hosts things like hench- hen dos or baby showers.
People finding her on Instagram might not be ready to hire her right now because they might not be engaged. They might not have set a date. Somebody might not have died yet. But if she stopped showing up because people weren't liking her content, because people weren't enquiring about her services immediately, then the people who want to book her next year or the year after, or the people who have a relative die that want an untraditional funeral celebrant If somebody dies in the next month and she's not been posting consistently, she's no longer going to be in her ideal client's mind.
She doesn't need a single post on that account to make or break her business. She needs consistent, regular content that tells people who she is, helps people decide whether they like her, and builds the trust with someone. So the second someone is engaged or decides they want a celebrant, or sadly somebody dies, or they have a hen do, or they have a baby shower, she will still be top of mind by showing up consistently.
So as I said, one post isn't going to make or break your business. If you are not showing up consistently and not getting results, start by building that consistency habit in a way that works with your capacity to create. And the last four episodes of this podcast were designed to help you do that. So if you've missed one of the last four episodes, and I say last four, I'm including this episode in that, so if you've missed one of the last three episodes, do go back and listen. I'd encourage you to start with episode two, 'cause that's where we really lay the foundations of why you're struggling to show up consistently. So listen to episode two, then three, then four, then five. This is number five. You've already listened to this, so you don't need to go back and listen to this one. Oh, dear….
Anyway, if you're showing up consistently and you're still not getting results, and results as in profile visits, website clicks, people in your DMs asking about your services, or actual sales, then your strategy needs tweaking. You don't need to put out more content, you need to put out more specific content, and that is where The Robin Intensive comes in, which as I said before, you will find details about The Robin Intensive in the show notes.
Alternatively, I also offer something called The Content MOT, and that's where I audit your content. So I do a public facing audit of your chosen profile, can also do long form content if you prefer, and I provide you with an in-depth report around what's working, what isn't, and provide you with tweaks that you can make going forward to help you improve your content. So I'll also make sure that that is linked for you in the show notes as well.
If you've ever broken your posting streak because you've felt disheartened by the results you've been getting, or you've lost confidence in your ability to be consistent, the next episode of The Art of Confident Content is the pep talk you need to hear to get you back on your grid. Thank you so much for listening, and I will see you in the next one.
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative. If you've been thinking about launching your own podcast and want support bringing it to life, email hello@robinrosecreative.com. I would love to hear about your idea and discuss how I can help you with the concept, episode ideation, and launch content.
And when you're finished leaving me a five-star review, don't forget to check out The Robin Intensive. This is done for you content with a twist that will help you post consistently for the next 90 days at least. The link is in the show notes.
Oh, and one last thing. If you made it here, DM me the word gift, that's G-I-F-T, on Instagram because I've got a little something special just for you.
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative (that’s me in the pic!). If you've been thinking about launching your own podcast and want support bringing it to life, get in touch here. I'd love to hear about your idea and discuss how I can help you with the concept, episode ideation and launch content.
You’ll find previous podcasts planned, edited and produced by Rebecca here:
