BAD NEWS:

You can’t use "I don't know what to post"

as your reason for not showing up anymore

You started your business because you're brilliant at what you do.

Not because you wanted to spend your evenings doom-scrolling for trending audios, agonising over hooks or posting content you're not even sure is working.

Yet everyone knows posting consistently is how you grow your business. (yawn)

You dream of more likes, more enquiries, more cash flowing into your bank account on a regular basis, but wish you didn’t have to show up so often.

There’ve been more than twelve occasions (this week) where you’ve caught yourself reminiscing about the days before “what should I post today to grow my business?” took up the majority of your mind.

When the dream day exercise your Mindset Coach insisted you journal out daily looked like slow mornings, long brunches and sipping an ice cold glass of something as you watch the sun set over whatever island was trending at the time, listening to the ‘ping! ping! ping!’ of all the sales you were promised.

You’ve been around the (online) block for long enough now to see the correlation between you showing up regularly and your business growing steadily. But it’s the showing up regularly bit that you just can’t seem to nail.

It always starts the same: promising yourself you'll post consistently and this time you actually mean it.

But after 4-7 business days of trying to decide what to say, you're out of ideas, energy and the secret stash of shortbread you save for emergencies.

You've tried planning templates, documenting your day and following the content prompts from the free challenge every Instagram guru's run in the past 3.7 years, and you still can't keep up with the kardashians your content.

But that's because you haven't done this before.

This being The Robin Intensive.

A woman wearing a pink and white striped shirt is sitting at a white table, working on a laptop. The desk is also holding a pink phone, a coffee mug, notebooks, and pens. In the background, there's a potted plant and a gray wall.

The Robin Intensive refuses to let you fail because unlike all the things you've tried before (and hated), this is carefully crafted around you: your capacity, your comfort, your confidence

Think: done for you content…with a twist. And the twist is you.

Because you know yourself, your business and your best fit clients better than anyone else on the internet. And your people want you.

Before I became a content strategist I worked as a bartender around the world.

(I've 100% just made that sound way more glamorous than it was).

As part of my training, I was given all the ingredients to make a cocktail, except I got to put my own spin on it.

I was given the glass, the ice, the salt for the rim (iykyk), the recipe I needed to make and an array of garnishes to take it from classic cocktail to something unmistakably me.

Which is essentially what I'm giving you.

All the ingredients for content that converts, but with the space for you to add your own personality so the second someone sees your post, hears you speak or reads your words, they know it’s come directly from you.

I'll tell you what to post, when to post it, the attention grabbing hook and a CTA related to your business goals (one that’s more exciting than “follow me” or “visit link in bio”) so the juicy bit in the middle is all you need to add.

Melbourne 2015: The only photo I could find from my 3 year ‘career’ as a bartender

Could I do this for you? Absolutely. Have I done this for clients across the globe? Yes I have.

But we’re currently in a world where everyone and their dog is using AI to write their captions and losing the humanness of their brands.

And sure, I could make your brand sound human and way better than Claude (sorry not sorry), but the ingredient that takes it from “I’ve seen 3 other people say this today” to “take my money right this second” is you.

You're selling to humans who buy from humans. Your people want to give you their cash, not me.

And make no mistakes, I'll make sure their attention's grabbed within the first 2 seconds.

But you'll make sure their attention stays because they know you, like you and trust you.

“Okay Rebecca, you’ve hooked me in (pun intended). What does The Robin Intensive actually look like?”

I can tell you straight away it’s not a generic list of content prompts, post ideas or a content calendar you could download from google.

It’s a bespoke 90 day content strategy, plan and calendar that’s tailored to you, your business goals and your capacity to create content.

It starts with a public facing audit of your chosen platform(s), providing you with suggestions for how to optimise your profile(s) to make sure it’s working hard at attracting and converting the right people from the second they arrive in your world.

From there, I put together your strategy i.e. when and what to post to take you from where you are right now to your business goals over the next 3, 6, and 12 months.

Then comes the content plan where I decide the purpose of the posts and the types you need to be sharing based on how much time you have to create content, and what’ll be most effective in line with what you want to achieve.

And the bit you’ll be most excited about: the content calendar. This brings every strategic decision together into a neat little document containing the goal, type, purpose, attention-grabbing hook and sexy CTA to get more people taking action on your posts.

This is your personal pathway to showing up consistently for 90 days without having to think of a single post idea.

And no, this doesn’t necessarily mean you’ll be posting daily. Because the content calendar is built around your capacity to create.

This has your name written all over it if:

You’ve tried posting consistently more times than you care to admit and you’re ready to make “consistent” your personality for the next 90 days (at least)
You’ve taken a break from showing up for your business (intentionally or unintentionally) and you need a plan to follow to help you get back on the horse
You post consistently for 3 weeks at a time before everything goes tits up and you spiral into shaming yourself for being rubbish at content, and you’re ready to quit this cycle
You feel overwhelmed by what to share, when, how, and why you'd share it in the first place (if you're honest, you've been on the verge of tears about it at least once this month)
You want a plan that works with your actual life: no three posts a day, no sacrificed evenings, no panic-posting at 10pm because you haven't shared anything all week
You're ready to enter your confident content era, and you know yourself well enough to know a plan is exactly what gets you implementing with excitement, not dread

You should probably exit this page now if:

You're looking for someone to manage your social media for you
You want to go viral more than you want sustainable growth
You're not ready to implement your plan once it's been built for you
You want done for you content without the twist

“The Robin Intensive was so good I am considering purchasing another one in 3 months time! I highly recommend it if you’re feeling lost and without a clear path and need the motivation to get cracking.

Sometimes all you need is a plan and Rebecca delivered that to me in complete detail without overwhelming me. I feel like I have a clearer picture of what I am going to post which I know will pay off in a few months time.

I just needed to get back on track and Rebecca helped me to do this. Absolutely worth every penny!”

— Jade, The Vibrant Celebrant

Allow me to pass the mic to my clients for a second:

“Before working with Rebecca I was getting caught up in the details of “when, where and what to post” and spiralling and as a result keeping in paralysis mode and not sharing anything.

Rebecca made sure to understand my goals, and the big picture of what I’m building, before creating a comprehensive and most importantly realistic strategy for me to implement across the board.

I couldn’t recommend Rebecca’s work more, she took out the guesswork and following our strategy day I felt more confident with a clear, aligned plan to follow.”

— Amandine, Intuitive Business Mentor & Founder of Chez Amandine

Remember how much you enjoyed your business before hooks, CTAs and what to say on stories became a(nother) decision you needed to make daily?

That's life after The Robin Intensive.

I can't promise you won't have any decisions to make, but I can promise you'll never sit staring into space as your inner monologue repeats "I don't know what to say" again. Or at least for the next 90 days.

Instead you'll show up consistently for the next 3 months without having to think of a single post idea. And we’ve already established you know what happens to your business growth when you show up regularly.

A young woman with wavy brown hair, wearing a maroon blazer and matching pants, standing in a room with light gray walls and white curtains. She is smiling slightly and resting her right hand on a white bookshelf that holds decorative vases, candles, and dried flowers.

Ready for the bullet points reminding you what you get for your money?

A pre-work questionnaire to help me understand your business, goals, audience and current marketing setup, as well as your capacity to actually create content each month
A 1:1 zoom so I know you well enough to get your voice right in the hooks and CTAs I’ll be writing for you
A comprehensive, public facing social media audit of your chosen platform(s) so I can determine where you’re starting from
Audit based suggestions on the best way to optimise your social profile to ensure it begins working for you the second someone lands there (otherwise, what’s the point in all that traffic coming your way?)
A bespoke, 90 day content strategy and content plan aligned to your business goals and capacity to create content
A complete 90 day content calendar with attention-grabbing hooks and sexy CTAs that encourage action taking, so all you need to do is add your personality to the middle bit
A video walkthrough of the entire strategy so you understand the “why” behind every strategic decision
Once you’ve spent some time absorbing the strategy, we’ll have a follow up call to discuss any questions you may have (this normally happens within 7 days)

I’ll bring the plan, you’ll bring the personality.

Investment: Starting at £1,200

Optional add ons:

Content Review (+£150): you create your first 5 posts within 21 days of receiving the plan and I’ll provide feedback so you can post with confidence
Content Co-working (+£300): a group, twice-monthly 2 hour co-working session for 90 days where you can show up with your plan, add in your personality and schedule your posts for the week/month ahead
Printed Strategy (+£45): receive a physical copy of your content plan through the post (pay in full only)

This is based on one social media platform. For a bespoke proposal aligned to your business needs, please complete the enquiry form below. Alternatively, schedule a zero-pressure enquiry call here and we can have a chat about what’s right for you.

Imagine how much more room for activities your brain will have when "what to post" is taken off your plate…

via GIPHY

Now it’s over to you.

Fill in the enquiry form below and I'll send you your very own bespoke proposal based on exactly what you and your business needs:

(in case you haven’t guessed, we don’t do generic over here)

This is what Jade said after her first Robin Intensive:

Questions you might be asking me in your mind right now:

We'll agree a delivery date when you book so you know exactly when to expect everything but to give you a rough idea, it typically takes 7-10 days after receiving your completed pre-work questionnaire (depending on availability).
The Robin Intensive covers one primary platform as standard. If you'd like a second related platform included, for example Instagram and Facebook for the same business, this is available at an additional investment. Just mention this when you enquire and I'll reflect it in your bespoke proposal.
Yes! Long form content works differently to social media so I can create a bespoke long form strategy as a stand alone or I can combine it with social media to ensure you have a solid ecosystem that continually attracts new clients to you.
Yes! If you’re looking to launch a podcast, I can help you with concept through to launch content. This is a bit more of a collaborative process so let’s have a chat about what you want.

Nope. The Robin Intensive focuses on building your strategy and plan. I’ll tell you everything you need to do, you’ll add your personality and post it. If implementing the plan is something you’re worried about, you might want to consider the Content Co-working add on.
Before we start you'll complete a pre-game questionnaire covering your business goals, audience, current marketing setup and everything else I need to know about you. I’ll take it from there!
You sure can! You can split your investment across two or three months. You won’t be able to add a printed strategy though.
We’ll jump on a zoom 7-10 days after delivery to answer any questions you might have, once you've had time to sit with everything. If you’re as obsessed with your plan as I think you’ll be, there’s an option to do it all again 3 months later with The Quarterly Refresh.

Ready to enter your consistent content era?

Fill in the form now and let’s get the ball rolling:

Wait, they said what about me?!

“Becka is a hugely talented, and very intuitive digital marketer. She very quickly determines the ideal messaging channels for the target customers and strategically engages them in a powerful way.”

— Matthew, Business & Innovation Director

“Rebecca is creative and incredibly efficient and carries a passionate attitude. You can see that she puts a lot of thought into her strategies. She really took time to understand our brand and business. Highly recommend.”

— Jenny, Homeware Brand Founder

You’ve read this far, your finger’s hovering over the “submit enquiry” button but there’s something holding you back.

Maybe it’s gut instinct (trust that), maybe it’s fear (explore that), maybe you’re the type of person who prefers to dip their toe in gently before diving in head first.

If that’s the case, The Mini Robin might be more suitable for you first. This is a two week “taster” of the full Robin Intensive so you can see what life would actually look like for you if you invested in a done for you content plan where all you have to add is your personality.

The investment for this is £295 for a single platform, has a turnaround time of roughly 5 business days and includes an optional 2 hour co-working session (at no extra cost) to help you bring your plan to life. You can sign up for that instead here.