You’re not posting consistently because of these 3 things
You’re not posting consistently because of these 3 things
If you’ve ever told yourself you’re just not a consistent person, or you’ve started posting regularly, felt amazing about it, and then life happened and you disappeared off the face of the earth, this episode will change the way you think about consistency forever.
In this episode of The Art of Confident Content, I’m sharing the 3 reasons you’re actually not posting consistently because I guarantee it’s not just one thing you’re struggling with…and as someone with ADHD, a Projector in Human Design AND a Sagittarius, no one understands the consistency struggle better than me*.
So whether you’ve been guilt tripping yourself for breaking your posting streak, beating yourself up for not showing up like everyone else, or steering clear of your socials entirely because coming back now feels terrifying, this episode will help you understand exactly what’s going on and how to sort things asap.
Press play now to hear:
00:00 Why consistency has always been SO hard for me
01:58 An important caveat before we begin
03:32 You won’t be consistent forever, FACT
04:21 Three principles to live by when it comes to confident content
08:13 You’re not thinking like a confident content person
10:05 What I did instead of telling myself “I’m not a consistent person”
17:59 You’re acting from fear instead of from confidence
21:51 How travelling solo transformed my confidence (when I had none)
25:15 This will help if you don’t know what to post
27:40 Relying on feedback and validation isn’t helping you be consistent
29:40 Your self esteem, confidence and worth aren’t tied to likes on Instagram
34:33 Tell yourself this if you want to be consistent with your content
*this isn’t a guaranteed fact
Links mentioned in this episode
Done for you content with a twist (the twist being you) that’ll help you build (or rebuild) the consistent posting habit you need to start growing your business and making those steady sales.
Try before you buy vibes with a two-week version of The Robin Intensive. Perfect if you’re not ready to commit to a 90 day strategy or you wanna test out what it’s like to have a content plan to follow.
Get involved
Got a content question you’d like me to answer on the podcast? Is there a topic you want to hear my thoughts on? Or maybe you just want to leave me your feedback? (always welcome!!) Send me a DM on Instagram @robinrose.creative, I’d genuinely love to hear from you. And if you fancy appearing on the podcast, send your message as a voice note and I’ll include it in the episode with a link back to you and your business (unless you prefer anonymity).
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Are you ready to change the way you think about consistency forever? Because as someone who's confessed their allergy to consistency more than once, when I understood the things I'm about to share with you, my perspective on being consistent changed completely.
And I say that as someone with ADHD, a Projector in human design, and a Sagittarius sun. So ADHD, obviously chaotic, really struggles with being consistent, with doing the same thing, with discipline. Projector, as in, in human design, so that means that my energy isn't like someone who is a manifesting generator. I don't have an endless amount of energy. I very much work in phases, in stages. My output can't be go, go, go, go, go, go, go all of the time. I am somebody that needs a lot of rest, so I have my hyper-focused stages and then I have my burnt out/recovery stages, and that's just how I am.
And I'm a Sagittarius, which also means I find it very hard to repeat the same thing over and over again. I get bored easily. I like to travel. I like spontaneity. So being consistent for me as a person has always been very, very difficult. And if you have ever told yourself you are just not a consistent person, or perhaps you've started posting regularly, you've felt really good about it, and then life has happened to you, you fell off the wagon and just cannot seem to get back on. Or if you've watched other business owners showing up on their content day after day wondering what on earth they've got that you haven't, I need you to stay in the room with me for this episode because I'm gonna tell you the three real reasons you're not posting consistently for your business, and I guarantee they are not what you think.
So spoiler before we get into it, it's not because you're lazy, it's not because you don't care enough, it's not because you haven't found the right strategy yet, it's because of these three things, and we're gonna, we're gonna dive into them.
There is something else that I do wanna say before I record this because I am very, very aware, as someone with ADHD, I am very aware that it is not a case of just follow these things and then you'll be consistent. For a lot of people with neurodiversity or is it... I don't even know what the correct term is here. Like neurodiver- neurodi- neuro divergent people, people with neurodiversity, I don't know. Anyone that isn't neurotypical, I understand that it may be so much more difficult for you to be consistent, right? That's just facts. We know a lot more about it now, and obviously I, I don't wanna become that person that now makes ADHD my personality. But it is my personality. It is who I am. It is why I struggle to be so consistent with some things. However, the things that I'm gonna share with you here have made it really easy, not really easy, but have made it a lot easier for me to be consistent.
And yeah, before I get into them, I'm gonna quickly link back to what we talked about in episode one, the confident content formula. So that was clarity plus consistency equals confident content. So last episode, we talked a lot about why consistency matters, and today I really want to expand on that and talk about why it feels so hard, because when you understand why consistency feels so hard, it can be easier to fix it.
And again, not talking about fixing it forever. You're not gonna be consistent forever, and I feel like I wanna say that to you now so that in three months or six months or 12 months' time when you inevitably break your consistency habit, you don't go, "Oh, but Rebecca told us on a podcast that I was gonna be consistent forever if I followed these things." Like, no, you're gonna break your consistency because you're a human being. We're all going to stop being consistent in whatever we do for some reason. It may be one day, it may be one week, it may be one month, it may be a whole year that we stop doing something, and then we go, "Do you know what? I wanna bring this back into my life."
So anyway, I feel like I've done enough caveats and enough over-explaining to, yeah. These three reasons that I'm gonna talk to you about come from a framework that I developed during my years as a confidence coach. So I had this concept called The 90/90 Mindset Concept, and within that concept, there were three principles. The first principle was that you don't need to be confident 100% of the time, and I actually believe you trying to be confident 100% of the time does more damage to your confidence. Because as I said, we're human beings, we're ever-evolving, we change constantly.
If you're somebody that has a menstrual cycle, you'll know that affects your hormones. If you're not and you're affected by hormones in different ways, then you know that you don't feel the same every single day of your life. So actually, aiming for 90% confidence 90% of the time is a much more empowering way to increase your self-confidence and to feel more confident more often.
The second principle of The 90/90 Mindset Concept is that you only need 90 seconds to take action to change your life in some way. And the example I use for this one is, I was in a cafe having a conversation with a friend. She was talking about all the extra work that she'd taken on in her job at the time, and saying she was doing, she had so much more responsibility, she was doing a lot more in her role, and she really wanted to ask for a pay rise, but she was really anxious about asking for it because what if they said no? What if they thought she was greedy? What if, what if, what if, what if? And I said about this whole you only need 90 seconds, I was like, "You don't need to feel confident either side of that 90 seconds. You just need to conjure up enough, enough confidence for 90 seconds to type an email and send it to your boss and say, 'This is something that I'd like to discuss with you.'"
So we did it. I think she actually sent the email whilst we were in the cafe, sent the email to the boss, had the confidence for 90 seconds to send that email, sent that email, and then got a response back saying, "Okay, we can have this conversation. Let's book a meeting for next week."
And it's the same when y- if we wanna apply it to your content. You don't need to feel confident for an entire 24 hours to post for your business that day. You just need to conjure up 90 seconds to hit publish, and then you can freak out, worry about it, go and do something to reset your nervous system, whatever it is, later.
The third principle of The 90/90 Mindset Concept is that there are three layers of confidence you need to work on to build that 90% confident 90% of the time being, if you like, or habit, or whatever you wanna call it. So there are three layers of confidence.
There is the think layer, that's kinda your mindset. There's the act layer, which is about the actions that you take, and then there's the feel layer, which is the more energetic way you feel, I suppose emotional layer. And when I started to apply this to content strategy, things clicked in a way that they hadn't before, because the reason that you're not posting consistently isn't just one thing. It's not just, I don't know what to post, or I don't feel confident on camera, or I'm worried I'm going to be judged, or ... It's not one thing. It's often a combination of things all happening at the same time, all working against you.
So we're gonna look at three specific things. This isn't an exclusive list. Is that the right word? This isn't an exclusive list. There can be a lot more to this, but these are three things that I've identified have the biggest impact on the business owners that I've worked with myself over the last nearly 10 years. These are big problems that I myself have faced. So I thought I would share this with you to help you identify any issues that you are perhaps having, and so you can see whether this is something that you're struggling with as well.
So the first layer, the first reason you're not posting consistently, is the think layer, and that's you're not thinking confidently about yourself or your content. So before you even go to create content or think about what to post, you worry about things like, nobody's gonna care what you're saying. Who am I to be talking about this? What if I say the wrong thing? What if nobody engages and I look stupid or I look like a loser because I haven't got any likes on my post? Or what if I spend all this time creating these pieces of content and I put it out there and nothing happens? This is not a content problem. This is not a strategy problem. This is a thinking problem. This is a mindset problem.
The way you think about yourself and your content determines whether you actually sit down to create content in the first place. So if you think of yourself as somebody who isn't a consistent person, if you think of yourself as somebody who doesn't create confident content, you think of yourself as someone who can't show up for their business, who never has good ideas, who never knows what to say, that will become a self-fulfilling prophecy.
What you think you believe and what you believe becomes your reality. So if you tell yourself over and over and over again that you cannot be consistent, that you cannot post confident content, that you cannot show up to promote your business, you won't take the action necessary to do those things. The content you put out there will read as content that isn't confident because you won't allow yourself to get in that flow state that we talked about in the last episode.
I used to always tell myself, "I'm not a consistent person. I'm not consistent. I can't be consistent. I always fail at being consistent." And when I realised the narrative that I had on my mind, like when I realised the narrative that I had on repeat in my mind over and over, and I recognised that whatever I tell myself is true, when I tell myself I'm good at doing something, or I can't wait to create this piece of content, or I'm gonna look so confident on camera today, I believe those things because you tell yourself the same thing over and over, it becomes a belief, it becomes true to you.
So when I used to tell myself I'm not a consistent person, every time I would break my consistency habit, I'd go, "Oh, well of course that's the case because I can't be consistent. Once again, I've messed up because I can't be consistent." And I would beat myself up over and over again, and this was long before the ADHD diagnosis, long after knowing that I probably had ADHD. I would still beat myself up. I would guilt-trip myself for not being disciplined, for not being able to do it like the other entrepreneurs could, for not being able to show up as much as the other business owners.
And it used to get me down so much. Like I cannot explain to you how much not being able to be consistent really impacted me. It really impacted my self-esteem, my self-confidence, my self-worth because I tied everything about myself to my ability to be consistent because all you ever hear is consistency is key. You need to be consistent to make sales, to lose weight, to date the good people, to anything, anything in life you get told you need to be consistent.
So when you view yourself as somebody who isn't a consistent person, it really takes a toll on your mental health coming from, coming from somebody who's experienced it.
However, I decided quite a while back that I wanted to be someone that was consistent. So instead of, and this is something that I do a- across quite a lot of areas of my life as well, I've realised. But instead of telling myself, "I'm not a consistent person," I looked for evidence in my life where I was consistent. So I started to find parts of my life where me saying, "I'm not a consistent person," was a downright lie, where it wasn't true.
And some of the ways were really helpful, so my skincare routine, morning and evening, most mornings, apart from if I've had a lie-in and not got out of bed till, like, 5:00. I- most, most mornings, and pretty much every evening now, not when I was younger, but now I'm in my 30s, I can guarantee you I will do my skincare routine. If I'm in a rush, if I'm in a day where I cannot be bothered, it will only be wash my face and put moisturiser on. But 95, nine- probably even more than that, I'd say 98, 99% of the time, my skincare routine is consistent. I cleanse, I use my serums, I moisturise, I sunscreen in the mornings. It makes me feel good. Doing my skincare routine makes me feel really good. It makes me feel more confident in myself. It's a little habit that I enjoy for myself. I love it, okay? So that's one place that I could be really consistent.
I'm also really consistent at not replying to people's messages on time. And I say on time, because in a r- like, in an ideal world, I would get back to people quicker. I'm never gonna do that. I've accepted that about myself, so again, consistently, I can consistently ignore people's messages. Another area of my life I can be consistent. It might be a negative, might be a negative evide- piece of evidence, but it is evidence nonetheless.
Also, with my breakfast, consistently for the last, I want to say four months now, I've been having the same kind of breakfast every single day. I have yogurt, and I have some form of nuts, seeds, fruit, and dark chocolate. It isn't the same every single day, but the components are the same. There's always yogurt, there's always nuts, there's always seeds, there's always a piece of fruit. Unless I know I'm feeling migrainey, there's always some dark chocolate in there as well.
So they're three areas I could pinpoint in my life, you are being consistent. And then when I looked back over my business over the last 10 years, I have consistently been putting content out, but not in the way you're supposed to be consistent. Have I ghosted my Instagram grid for months at a time? Yeah, I absolutely have. Have I ignored my YouTube channel for over a year? Yeah, I absolutely have. Have I written blog posts consistently for three months and then not written a blog post for six months? Absolutely I have. Am I always showing up somewhere at some point in time? Yeah, I fucking am.
I am because not only am I always creating something because I'm just addicted to starting new things, hello, Substack, I am creating a mixture of long-form content and short-form content. So even if I'm not active on my grid every single day, my SEO is working for me, for my website, for my podcast, for my YouTube videos.
I've got a podcast called The Date With Confidence podcast, and I haven't posted to it for a year because I haven't been dating, and this month alone, I've had something like eight hours of listens. Like, that's huge. I haven't posted about it. I haven't posted a new episode. I haven't promoted it. But I'm still getting the listens. I'm still visible. I'm still consistently found by people that I'm targeting, which sounds terrible, targeting them, but you know what I mean. Like, people con- I'm consistently being found by the people that I want to be found by.
So I really wanna challenge you, is there something that you do in your life that you do consistently? It could be showering every morning. It could be drinking out of your favourite coffee cup every day. It could be you walk the dog every single day. Maybe it's having your hair done in a certain way once a month. Maybe it's getting a massage every month. Maybe it's cooking a certain meal every month, having a certain breakfast. Whatever it is, if you look hard enough, I guarantee there will be something in your life that you do consistently that means you can't tell yourself, "I'm not a consistent person anymore." Whether it's a good thing or a bad thing, there will be something.
So have a little look ab- look at that, and then when you think about your marketing, this isn't a to-do exercise right now. This is just something to consider for the future. But think, "How can I be consistent with my marketing in a way that feels good to me?" So not in the way that anyone else is doing it, not in the daily posting or needing to be on every platform or having to show up in a certain way. How can you be consistent with your marketing in a way that feels good to you? And that's just something to kind of think about, let it percolate around your mind so that you start to step away from this identity of, "I'm not a consistent person."
Because once you've removed yourself from that identity and you start viewing yourself as a consistent person, you'll start to view your marketing in a different way. It'll become more fun, and it'll become easier for you to have that consistency that you reckon you can't do.
So the second reason you're not posting consistently is that you're not acting from your confident self, you're acting from the part of you that is scared. You're scared of rejection, judgment, failure, negative comments, no comments at all, not seeing results. The, the fear is there, and I understand that fear because we all experience that, right? Fear keeps us safe. Fear protects us. Fear looks after us. Fear stops us from looking stupid, from being embarrassed, from feeling humiliated. Fear is there to take care of you, but you don't want the fear.
Fear is there to stop you from taking action because if you don't take the action, you have an excuse for why you failed or why you're not getting the results you want. So if you can say to yourself, "Nobody's buying from me because I'm not consistent," the problem is the consistency. But if you do take the action, and you do start showing up regularly, and you do push past that fear, and you still don't get results, as in nobody's buying from you, you're not getting a lot of engagement, your followers aren't increasing, then you, then you can tell yourself, "I'm the problem."
And we don't want to be the problem because that feels horrible. We don't wanna think that nobody likes us, and that's why they're not buying from us. We don't wanna think that we're pushing people away because of who we are. We don't wanna think that us being ourselves is repelling people from our business. That's horrible. We want to belong. We're humans. We wanna belong somewhere. We want to feel like we belong. We want to feel like people like us.
So if you can hide behind consistency being the problem, being the reason that your business isn't growing, that's protecting you from feeling like you're the problem. But the thing is, when you do show up consistently, when you do give people the opportunity to get to know you, get to like you, get to trust you, you also give them the opportunity to buy from you because they know that you exist. They know about your offers. They trust that you're the person to help them.
So naturally, that's gonna become business growth, that's gonna convert into sales, and if you get to the point where you're showing up consistently, you are showing up all the time, you are getting some engagement, you're getting people enquiring, but you're not making the sales, then that's another issue that needs to be addressed. That's a specific problem that you need to identify and focus your attention on.
Showing up consistently is how you give people the opportunity to buy from you. That's really important. So this is very much the second layer of confidence. This is the act layer. This is feel that fear and do it anyway because confidence comes from taking action. Now, yes, confidence does come from mindset work. You can work through your limiting beliefs. You can do the visualisations. You can dance in the kitchen till you feel good about yourself. You can write out empowerment lists of all the things that you've achieved. You can check out your feedback folder so that you feel that natural boost of confidence. There are so many ways that you can boost your confidence without taking action. However, that will only get you so far.
Confidence comes from you actually doing the thing that scares you. That's how you build it because when you've done that thing, you look back and you go, "Holy shit, I didn't think I could do that, and now I've done it. H- look, like, look how amazing I am, how proud I am of myself. I actually did the thing I was scared of." That's how you increase your confidence.
When I was 21, I went through a horrendous breakup. I thought this guy, I thought I was gonna marry this guy. We were together for three months, and it was an absolute whirlwind, and I was head over heels in love with him. We'd talked about mortgages. We'd looked at houses together. We'd been on holiday, booked another one. I was, like, obsessed, thought I was gonna marry him, and overnight the relationship ended, and I was like, "I cannot be in this country anymore. I cannot. I just need to be as far away from the UK as possible." And I decided that I wanted to travel solo.
However, up until this point, I was too afraid to leave the house. I had spent many, many, many months, it was, it was actually a, a good two to three-year period, where I had so much anxiety, and I'm not talking about a little bit of a flutter. I had crippling anxiety to the point that I couldn't even go to Tesco without my mum with me, because I was so anxious leaving the house on my own. I think it was coupled with the phobia. I've got emetophobia, so phobia of people being sick. So the phobia coupled with anxiety, coupled with, now as we know, the ADHD probably made it worse.
But I was in such a state of couldn't do anything on my own. Went through this breakup, and I was like, "Fuck it. I just wanna get out of this country. I need to leave and be as far away from here as possible." So I went to STA Travel, which I don't think exists anymore. I went to STA Travel, booked a solo trip for myself. I did not feel confident flying solo. I'd never been on a long-haul flight. I think I'd been on one flight at this... Oh, no, I hadn't. I've definitely been on a couple of flights. But I think the longest flight I'd been on was maybe, like, three hours, four hours absolute most. I think Austria was the furthest place that I'd flown to, and that was with the ex. And I'd never done a long-haul flight.
But, uh, I booked a round the world trip, which I actually didn't end up fulfilling completely because I fell in love with Thailand. So flew to Thailand, stayed there for a year. But I wasn't confident getting on that plane. I didn't, I didn't even know that I was gonna make it on the plane. I remember my mum saying to me that my brother got home, 'cause my brother and my dad dropped me off at the airport, and my brother walked through the door and was like, "I didn't think she was gonna get on the plane." Nobody, apart from a couple of friends at work, thought I was actually going to go through with it. Nobody thought I was gonna be able to get on the plane because they knew where I was in terms of my anxiety, in terms of my confidence levels.
I didn't get the confidence to travel solo by watching all the vlogs that I watched, or by booking the ticket, or by telling myself, "I'm gonna be confident in this." I got the confidence to travel solo by making myself travel solo, feeling that fear, doing it anyway, and then going, "Holy shit, what have I just done?" And realising, okay, fuck, I actually can do this myself. I can do scary things, and they make me feel really good about myself.
So I'm not saying you need to go and get on a plane and travel solo. I'm talking about your content here. But the more you do the thing that scares you, the more confident you will feel about it, and the sooner you will start to see those results.
Now before we get into reason three, I just wanted to say, if not knowing what to post or how to show up, i.e. the style of post, what the purpose of your post is, the hooks or what you even need to put as your call to action, if they are the things that are keeping you from taking action, I can help you. I have a service called The Robin Intensive, and it is essentially done-for-you content with a twist, and that twist is you.
So I like to think about it as when I was travelling, I lived for a year in Thailand and then I went to Australia. When I did my cocktail training, as I was learning to be a bartender, I got given all the ingredients, right? So I'm in the bar. I get given this pile of ingredients. So I get a glass. I get ice. I get the spirits. I get the mixers. I get all the things I need to make a really good cocktail. I get given the recipe, but then I get told to put my own spin on it.
So I make a classic cocktail. I do as I'm told, and then I add my own spin to the cocktail to make it uniquely mine. That is what The Robin Intensive is for you. So I will give you everything you need to make an amazing post on social media. I will give you the container, so I'll tell you what post it should be. I'll give you the content goal, the purpose behind the post, the hook for the post so that you're immediately capturing people's attention, and I'll give you the call to action so that you know what you are trying to achieve from everything you're posting.
And then you- all you need to do is fill in the bit in the middle to make it uniquely yours, so that instead of sitting down going, "Oh my God, I don't know what to post," or worrying about saying the right thing or not taking action because you don't have a plan in front of you, I give that to you in The Robin Intensive. If that's something that you know will change your life, I will leave the link for you in the show notes. You can go and check it out, and if you're a little bit apprehensive about investing in the full 90-day strategy, then there's a two-week option called The Mini Robin, which you can also go and have a look at. It's like a condensed version of the full thing. Almost like a try before you buy type vibes.
Okay. Reason three you're not posting consistently is that you're not feeling confident about your content because you are relying on feedback and validation from other people. This is the feel layer of confidence, and this is very much an external validation problem. Instead of trusting what you're saying is good enough, instead of trusting that you're good enough, you're waiting for the algorithm and engagement to validate you.
So have you ever created a piece of content where you have felt super proud of it, thought that you looked great, sounded great, you were in that confident content flow state that we talked about in the last episode, yet when it came to you putting it out, it only got a couple of likes? And then all of a sudden it's like your bubble's been burst, and that joy that you found in creating that piece of content suddenly disappeared and was replaced with doubting yourself, self-judgment, and disappointment, or if you're like me and have rejection sensitivity dysphoria, you may have felt painfully rejected.
This is something that I've struggled to overcome a lot over my past 10 years of showing up online. When something doesn't do well, it is so easy for me to take it to heart, and it's almost like a painful feeling, a painful rejection. And I know that I'm not the only one that feels that.
What I have learned is that you need to find ways to validate yourself and be your own source of positive feedback. So no matter how your content performs, no matter how many likes it gets or how many views it gets or how many responses, that doesn't matter, you still feel good about yourself. And don't you worry, we have got a whole episode dedicated to how to actually do this, how to actually validate yourself. That's coming up in episode five, so make sure that you're subscribed if that is something that you know you need some help with.
Your confidence, your self-esteem, and your self-worth aren't tied to engagement, to clicks, DMs, or sales. Your confidence, self-esteem, and self-worth need to remain consistent in spite of those things. So no matter what's going on in your grid, no matter how many downloads you've had of your podcast or how many new subscribers you've had to your Substack, whatever it is, you still need to feel good about yourself. You still get to feel good about yourself.
Confident content is validated by how you feel about it, not by how somebody else responds to it. And the thing is, the more confident you feel, the more magnetic your content is gonna be anyway. So even if you're not seeing a like or a comment, you know that your people are watching, getting to know you, and considering you as an option to help them.
Now, I started my account for Robin Rose Creative on Instagram in December, and I started it from scratch, and I've been growing it pretty slowly, to be honest, because I had, I purposefully didn't want to hit the viral numbers that I did for my content brand, Your Confident 30s, because that brought such fast growth, but it didn't bring any sales. And with this business, sales is the priority, right? So I've intentionally been growing it much slower.
And when you look at the percentages, my engagement rate is pretty good. Like, my engagement rate is, is pretty high for an in- like, for based on industry standards. Like, it's higher than industry standards, but that's because it's a small count- a small account. So when you look at the actual numbers, I get, like, three likes, four likes, five likes. That's not a lot of engagement when you look at the actual numbers. But I still have people DM-ing me after reading my posts or watching my stories and saying, "I'm reading your content. I feel like you're talking directly to me. How can I work with you?"
And these messages are from people who have read my posts but aren't commenting. They're not commenting on what I've shared. They're not responding to my posts. They're not liking my posts, but they are coming to my DMs saying, "I feel like you're speaking to me. How can I buy from you?" And this is the case for a lot of other companies. Just because you don't see engagement on other companies' posts doesn't mean they're not selling, doesn't mean they're not doing really well.
And it is so important to remember this. Just because people aren't reacting doesn't mean they're not watching you. Likewise, just because somebody else is getting thousands of likes, thousands of comments, millions of views, those views aren't necessarily translating into sales. I spoke about my own viral reels in the last episode that didn't translate into any sales, and to me, they're like no-brainer sales, low-cost product, high-volume views. Historically, marketing tells us that's how to do it. That wasn't the case.
I think some of the lack of engagement, especially on sales posts, comes from not wanting to be targeted because I know myself, I've engaged with content in the past where I've either commented the link- like commented for the link, or I've liked a post, or maybe I've spoke to s- or maybe I've liked a story, and immediately that person has been in my DMs trying to tell- trying to sell to me.
So now, if I see an offer I'm interested in, I don't always want to comment the word or ask for more info. I don't want to have to DM them for the info about the offer because I don't want to be in that cycle where I feel like I'm being forced to buy. I want to continue consuming their content. Maybe I want to binge their posts or listen to their podcasts, or I want to go and seek out the sales page via the link in their bio so that I can have a look on their website in my own time. So I have the space to explore that person and what they offer so I can make up my own mind before having a conversation with them because to me, that feels like less pressure.
And I haven't really heard anyone else talking about things in this way. But I don't like that pressure of Oh, there's an offer, so you need to DM me and ask about it. I have it set up on my account because I know there are people that like it that way. So I've got it set up easy-peasy. You comment the word intensive, I'll send you the link to The Robin Intensive. Done. I don't have to be involved. It's set up for you to get it automatically, and I also have it in my bio for the people that don't want to DM me the word, for people that, like me, don't want to have to go and ask someone, "Can I get the link for this?" Because they don't want that, "Oh, are they now gonna be in the DMs selling to me all the time?"
So if you have been telling yourself that you are not a consistent person, look for the evidence that that is an absolute lie. Even if you struggle with consistency or if you find it hard to be consistently consistent, find one or two things that you do do consistently as proof for yourself that you can be consistent, and then start viewing yourself as a consistent person.
You can start telling yourself, "I am consistent in everything I do." And one trick that I came up with years and years ago when I was confidence coaching, because I noticed for myself I struggled sometimes if I was trying to rewrite a limiting belief. So if I was trying to say to myself, "I'm a consistent person. I'm consistent in everything that I do," but my brain was going, "Well, that's bullshit. You're not consistent," what I discovered works for me is putting, "I choose to believe."
So instead of going, "I'm consistent in everything I do," I say to myself, "I choose to believe I'm consistent in everything I do," and that helps it sink into my mind that bit better because I can get behind that. I can get behind me choosing to believe that about myself more than telling myself something that I already don't necessarily agree with. So if you are somebody that struggles that, with, with that as well, when it comes to saying these affirmations or rewriting these limiting beliefs, add that little bit to the front of it, "I choose to believe."
And remember, you get to define consistency in your own way. You don't need to be consistent in the same way that anyone else is. And then take action before you feel completely ready. So as I said, confidence comes from taking action, so the more you start showing up, even when it feels scary, the easier it's going to feel, and over time, the more confident you'll be in your ability to show up for yourself.
Do this without putting pressure on yourself to never break your consistency habit again. I know for a fact that I'm gonna break my posting streak o- either on socials, or with this podcast, or both. I am consistently inconsistent, but that is fine for me because my job is to help you be consistent, not to force myself into being consistent. So I can help you be consistent with The Robin Intensive. It will make your life so much easier and I don't have to worry about being consistent with myself. Call me a hypocrite, I don't care. The irony is hilarious to me.
Lastly, please don't tie your confidence to how well a post does. Think about how you can feel confident in yourself on a daily basis, regardless of what happens with your marketing. When you think like a consistent poster, you'll act like a consistent poster, and then you'll feel like someone who's consistently confident in the posts they are sharing, and that confidence becomes magnetic and will attract the right people to you in the right timeframe.
Over the next three episodes, we are gonna dive so much deeper into these concepts, starting with the simple trick that you can do to think like someone who posts confident content consistently. My friend was so shocked when I gave her this advice whilst we were having a cosy little brunch in Shoreditch, so keep your ears peeled and I will see you in the next one.
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative. If you've been thinking about launching your own podcast and want support bringing it to life, email hello@robinrosecreative.com. I would love to hear about your idea and discuss how I can help you with the concept, episode ideation, and launch content.
And when you're finished leaving me a five-star review, don't forget to check out The Robin Intensive. This is done for you content with a twist that will help you post consistently for the next 90 days at least. The link is in the show notes.
Oh, and one last thing. If you made it here, DM me the word gift, that's G-I-F-T, on Instagram because I've got a little something special just for you.
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative (that’s me in the pic!). If you've been thinking about launching your own podcast and want support bringing it to life, get in touch here. I'd love to hear about your idea and discuss how I can help you with the concept, episode ideation and launch content.
You’ll find previous podcasts planned, edited and produced by Rebecca here:
